Starbucks Abruptly Appoints Brian Niccol as New CEO
Struggling Coffee Chain Taps Chipotle Veteran to Lead
Newport Beach Couple Welcomes New Starbucks Chief
Starbucks has announced a sudden leadership change, appointing Brian Niccol, the former CEO of Chipotle Mexican Grill, as its new chairman and CEO. The move comes as the coffee giant grapples with declining sales and increasing competition.
Niccol, a seasoned retail and food executive with over 30 years of experience, is known for his ability to turn around struggling businesses. His track record includes leading Chipotle through a food safety crisis and overseeing its successful turnaround.
Brian Niccol and his wife, Jennifer, reside in Newport Beach, California, and are reported parents of three children. Starbucks hopes that Niccol's expertise will help the company navigate its current challenges and regain its growth momentum.
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